@article{lesstrafficbetteroutcomescompetitionawar,
  title = {Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges},
  author = {Jonaid Shianifar and Blaz Mramor and Fangda Zou and Matthieu C. Martin and Xingsheng Guo and Zhihua Zhu and Rong Zhou and Bichen Shi},
  year = {2026},
  eprint = {2608.03705},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2608.03705},
}