@article{leveragingaiandnlpforbankmarketinga, title = {Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis}, author = {Christopher Gerling and Stefan Lessmann}, year = {2024}, eprint = {2411.14463}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2411.14463v1}, }