@article{llmauctiongenerativeauctiontowardsllmnat,
  title = {LLM-Auction: Generative Auction towards LLM-Native Advertising},
  author = {Chujie Zhao and Qun Hu and Shiping Song and Dagui Chen and Han Zhu and Jian Xu and Bo Zheng},
  year = {2025},
  eprint = {2512.10551},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2512.10551},
}