@article{llmhypergenerativectrmodelingforcoldstar,
  title = {LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks},
  author = {Luyi Ma and Wanjia Sherry Zhang and Zezhong Fan and Shubham Thakur and Kai Zhao and Kehui Yao and Ayush Agarwal and Rahul Iyer and Jason Cho and Jianpeng Xu and Evren Korpeoglu and Sushant Kumar and Kannan Achan},
  year = {2026},
  eprint = {2604.12096},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2604.12096},
}