@article{longtermmemorabilityonadvertisements,
  title = {Long-Term Ad Memorability: Understanding & Generating Memorable Ads},
  author = {Harini SI and Somesh Singh and Yaman K Singla and Aanisha Bhattacharyya and Veeky Baths and Changyou Chen and Rajiv Ratn Shah and Balaji Krishnamurthy},
  year = {2023},
  eprint = {2309.00378},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2309.00378v5},
}