@article{modelingattractivenessandmultipleclicks,
  title = {Modeling Attractiveness and Multiple Clicks in Sponsored Search Results},
  author = {Dinesh Govindaraj and Tao Wang and S. V. N. Vishwanathan},
  year = {2014},
  eprint = {1401.0255},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1401.0255v1},
}