@article{multitouchattributionbasedbudget,
  title = {Multi-Touch Attribution Based Budget Allocation in Online Advertising},
  author = {Sahin Cem Geyik and Abhishek Saxena and Ali Dasdan},
  year = {2015},
  eprint = {1502.06657},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1502.06657v1},
}