@article{multimodaldeeplearningofwordofmouth, title = {Multimodal Deep Learning of Word-of-Mouth Text and Demographics to Predict Customer Rating: Handling Consumer Heterogeneity in Marketing}, author = {Junichiro Niimi}, year = {2024}, eprint = {2401.11888}, archivePrefix = {arXiv}, url = {https://arxiv.org/abs/2401.11888v1}, }