@article{neuroscientificusermodelsthesourceof,
  title = {Neuroscientific User Models: The Source of Uncertain User Feedback and Potentials for Improving Web Personalisation},
  author = {Kevin Jasberg and Sergej Sizov},
  year = {2018},
  eprint = {1802.05892},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1802.05892v1},
}