@article{onemodeltwomarketsbidawaregenerativereco,
  title = {One Model, Two Markets: Bid-Aware Generative Recommendation},
  author = {Yanchen Jiang and Zhe Feng and Christopher P. Mah and Aranyak Mehta and Di Wang},
  year = {2026},
  eprint = {2603.22231},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2603.22231},
}