@article{onlinetoofflineadvertisementsasfield,
  title = {Online-to-Offline Advertisements as Field Experiments},
  author = {Akira Matsui and Daisuke Moriwaki},
  year = {2020},
  eprint = {2010.09121},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2010.09121v2},
}