@article{optimalreservepriceforonlineadstrading,
  title = {Optimal Reserve Price for Online Ads Trading Based on Inventory Identification},
  author = {Xie Zhihui and Lee Kuang-Chih and Wang Liang},
  year = {2017},
  eprint = {1709.10388},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1709.10388v1},
}