@article{optimizationbeyondpredictionprescriptive,
  title = {Optimization Beyond Prediction: Prescriptive Price Optimization},
  author = {Shinji Ito and Ryohei Fujimaki},
  year = {2016},
  eprint = {1605.05422},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1605.05422v2},
}