@article{optimizedcostperclickintaobaodisplay,
  title = {Optimized Cost per Click in Taobao Display Advertising},
  author = {Han Zhu and Junqi Jin and Chang Tan and Fei Pan and Yifan Zeng and Han Li and Kun Gai},
  year = {2017},
  eprint = {1703.02091},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1703.02091v4},
}