@article{pctxtokenizingpersonalizedcontextforgene,
  title = {Pctx: Tokenizing Personalized Context for Generative Recommendation},
  author = {Qiyong Zhong and Jiajie Su and Yunshan Ma and Julian McAuley and Yupeng Hou},
  year = {2025},
  eprint = {2510.21276},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2510.21276},
}