@article{personalizedpromotiondecisionmakingbased,
  title = {Personalized Promotion Decision Making Based on Direct and Enduring Effect Predictions},
  author = {Jie Yang and Yilin Li and Deddy Jobson},
  year = {2022},
  eprint = {2207.14798},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2207.14798v1},
}