@article{pessimisticupliftmodeling,
  title = {Pessimistic Uplift Modeling},
  author = {Atef Shaar and Talel Abdessalem and Olivier Segard},
  year = {2016},
  eprint = {1603.09738},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1603.09738v2},
}