@article{pilaplugandplayinsertionforllmnativeadve,
  title = {PILA: Plug-and-Play Insertion for LLM-native Advertising},
  author = {Zhaowei Zhang and Yuhan Fu and Yihang Zhang and Xiaohan Liu and Ceyao Zhang and Xiaoyuan Zhang and Yipeng Kang and Tonghan Wang and Yaodong Yang},
  year = {2026},
  eprint = {2607.25590},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2607.25590},
}