@article{plumadaptingpretrainedlanguagemodelsfori,
  title = {PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations},
  author = {Ruining He and Lukasz Heldt and Lichan Hong and Raghunandan Keshavan and Shifan Mao and Nikhil Mehta and Zhengyang Su and Alicia Tsai and Yueqi Wang and Shao-Chuan Wang and Xinyang Yi and Lexi Baugher and Baykal Cakici and Ed Chi and Cristos Goodrow and Ningren Han and He Ma and Romer Rosales and Abby Van Soest and Devansh Tandon and Su-Lin Wu and Weilong Yang and Yilin Zheng},
  year = {2025},
  eprint = {2510.07784},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2510.07784},
}