@article{pubanllmenhancedpersonalitydrivenuser,
  title = {PUB: An LLM-Enhanced Personality-Driven User Behaviour Simulator for Recommender System Evaluation},
  author = {Chenglong Ma and Ziqi Xu and Yongli Ren and Danula Hettiachchi and Jeffrey Chan},
  year = {2025},
  eprint = {2506.04551},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2506.04551v1},
}