@article{quantifyingmarketingperformanceatchannel,
  title = {Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression},
  author = {Sean Tang and Sriya Musunuru and Baoshi Zong and Brooks Thornton},
  year = {2024},
  eprint = {2401.05653},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2401.05653v3},
}