@article{reactingtovariationsinproductdemandan,
  title = {Reacting to Variations in Product Demand: An Application for Conversion Rate (CR) Prediction in Sponsored Search},
  author = {Tallis Marcelo and Yadav Pranjul},
  year = {2018},
  eprint = {1806.08211},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1806.08211v1},
}