@article{recommendationaslanguageprocessingrlpa,
  title = {Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)},
  author = {Shijie Geng and Shuchang Liu and Zuohui Fu and Yingqiang Ge and Yongfeng Zhang},
  year = {2022},
  eprint = {2203.13366},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2203.13366v7},
}