@article{scalingusermodelinglargescaleonlineuser,
  title = {Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta},
  author = {Wei zhang and Dai Li and Chen Liang and Fang Zhou and Zhongke Zhang and Xuewei Wang and Ru Li and Yi Zhou and Yaning Huang and Dong Liang and Kai Wang and Zhangyuan Wang and Zhengxing Chen and Fenggang Wu and Minghai Chen and Huayu Li and Yunnan Wu and Zhan Shu and Mindi Yuan and Sri Reddy},
  year = {2023},
  eprint = {2311.09544},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2311.09544v2},
}