@article{semanticadvertising,
  title = {Semantic Advertising},
  author = {Ben Zamanzadeh and Naveen Ashish and Cartic Ramakrishnan and John Zimmerman},
  year = {2013},
  eprint = {1309.5018},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1309.5018v1},
}