@article{slm4offerpersonalizedmarketingoffergener,
  title = {SLM4Offer: Personalized Marketing Offer Generation Using Contrastive Learning Based Fine-Tuning},
  author = {Vedasamhitha Challapalli and Konduru Venkat Sai and Piyush Pratap Singh and Rupesh Prasad and Arvind Maurya and Atul Singh},
  year = {2025},
  eprint = {2508.15471},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2508.15471},
}