@article{smartpacingforeffectiveonlineadcampaign,
  title = {Smart Pacing for Effective Online Ad Campaign Optimization},
  author = {Jian Xu and Kuang-Chih Lee and Wentong Li and Hang Qi and Quan Lu},
  year = {2015},
  eprint = {1506.05851},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1506.05851v1},
}