@article{softfrequencycappingforimprovedadclick,
  title = {Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native},
  author = {Michal Aharon and Yohay Kaplan and Rina Levy and Oren Somekh and Ayelet Blanc and Neetai Eshel and Avi Shahar and Assaf Singer and Alex Zlotnik},
  year = {2023},
  eprint = {2312.05052},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2312.05052v1},
}