@article{somegametheoreticmarketingattribution,
  title = {Some game theoretic marketing attribution models},
  author = {Elisenda Molina and Juan Tejada and Tom Weiss},
  year = {2020},
  eprint = {2012.00812},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2012.00812v1},
}