@article{sparpersonalizedcontentbased,
  title = {SPAR: Personalized Content-Based Recommendation via Long Engagement Attention},
  author = {Chiyu Zhang and Yifei Sun and Jun Chen and Jie Lei and Muhammad Abdul-Mageed and Sinong Wang and Rong Jin and Sem Park and Ning Yao and Bo Long},
  year = {2024},
  eprint = {2402.10555},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2402.10555v2},
}