@article{stochasticblockmodelingforonline,
  title = {Stochastic Blockmodeling for Online Advertising},
  author = {Li Chen and Matthew Patton},
  year = {2014},
  eprint = {1410.6714},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1410.6714v2},
}