@article{submodularoptimizationbeyondnonnegativit,
  title = {Submodular Optimization Beyond Nonnegativity: Adaptive Seed Selection in Incentivized Social Advertising},
  author = {Shaojie Tang and Jing Yuan},
  year = {2021},
  eprint = {2109.15180},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2109.15180v1},
}