@article{targeteddisplayadvertisingthecaseof,
  title = {Targeted display advertising: the case of preferential attachment},
  author = {Saurav Manchanda and Pranjul Yadav and Khoa Doan and S. Sathiya Keerthi},
  year = {2020},
  eprint = {2002.02879},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2002.02879v1},
}