@article{theebbandflowofbrandloyaltya28year,
  title = {The Ebb and Flow of Brand Loyalty: A 28-Year Bibliometric and Content Analysis},
  author = {Azin Yazdi and Sunder Ramachandran and Hoda Mohsenifard and Khaled Nawaser and Faraz Sasani and Behrooz Gharleghi},
  year = {2024},
  eprint = {2402.13177},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2402.13177v1},
}