@article{theeffectofmarketinginvestmentonfirm,
  title = {The Effect of Marketing Investment on Firm Value and Systematic Risk},
  author = {Musaab Mousa and Saeed Nosratabadi and Judit Sagi and Amir Mosavi},
  year = {2021},
  eprint = {2104.14301},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2104.14301v1},
}