@article{themanyfacesoflinkfraud,
  title = {The Many Faces of Link Fraud},
  author = {Neil Shah and Hemank Lamba and Alex Beutel and Christos Faloutsos},
  year = {2017},
  eprint = {1704.01420},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1704.01420v3},
}