@article{upliftvspredictivemodelingatheoretical,
  title = {Uplift vs. predictive modeling: a theoretical analysis},
  author = {Théo Verhelst and Robin Petit and Wouter Verbeke and Gianluca Bontempi},
  year = {2023},
  eprint = {2309.12036},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2309.12036v1},
}