@article{usingneuralnetworksforclickpredictionof,
  title = {Using Neural Networks for Click Prediction of Sponsored Search},
  author = {Afroze Ibrahim Baqapuri and Ilya Trofimov},
  year = {2014},
  eprint = {1412.6601},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1412.6601v3},
}