@article{viasnetavideoadsaliencynetworkforpredict,
  title = {ViASNet: A Video Ad Saliency Network for Predicting Dynamic Saliency and Viewer Engagement},
  author = {Jianping Ye and Michel Wedel},
  year = {2026},
  eprint = {2605.29302},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2605.29302},
}