@article{videoinfluencersunboxingthemystique,
  title = {Unboxing Engagement in YouTube Influencer Videos: An Attention-Based Approach},
  author = {Prashant Rajaram and Puneet Manchanda},
  year = {2020},
  eprint = {2012.12311},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2012.12311v6},
}