@article{whenorwhatunderstandingconsumerengagemen,
  title = {When or What? Understanding Consumer Engagement on Digital Platforms},
  author = {Jingyi Wu and Junying Liang},
  year = {2025},
  eprint = {2510.10474},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2510.10474},
}