@article{whydourbanlegendsgoviral,
  title = {Why Do Urban Legends Go Viral?},
  author = {Marco Guerini and Carlo Strapparava},
  year = {2016},
  eprint = {1601.06081},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1601.06081v1},
}