@article{wisdomofthecrowdincorporatingsocial,
  title = {Wisdom of the Crowd: Incorporating Social Influence in Recommendation Models},
  author = {Shang Shang and Pan Hui and Sanjeev R. Kulkarni and Paul W. Cuff},
  year = {2012},
  eprint = {1208.0782},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1208.0782v2},
}