@article{yahooadexchangeoptimizingfloorsinfirst,
  title = {Optimizing Floors in First Price Auctions: an Empirical Study of Yahoo Advertising},
  author = {Miguel Alcobendas and Jonathan Ji and Hemakumar Gokulakannan and Dawit Wami and Boris Kapchits and Emilien Pouradier Duteil and Korby Satow and Maria Rosario Levy Roman and Oriol Diaz and Amado A. Diaz Jr. and Rabi Kavoori},
  year = {2023},
  eprint = {2302.06018},
  archivePrefix = {arXiv},
  url = {https://arxiv.org/abs/2302.06018v2},
}