@article{youmusthaveclickedonthisadbymistake,
  title = {You Must Have Clicked on this Ad by Mistake! Data-Driven Identification of Accidental Clicks on Mobile Ads with Applications to Advertiser Cost Discounting and Click-Through Rate Prediction},
  author = {Gabriele Tolomei and Mounia Lalmas and Ayman Farahat and Andrew Haines},
  year = {2018},
  eprint = {1804.06912},
  archivePrefix = {arXiv},
  url = {http://arxiv.org/abs/1804.06912v1},
}