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Ad Lingua: Text Classification Improves Symbolism Prediction in Image Advertisements

2020-12-01 · COLING 2020 8 · Andrey Savchenko, Anton Alekseev, Sejeong Kwon, Elena Tutubalina, Evgeny Myasnikov, Sergey Nikolenko

Understanding image advertisements is a challenging task, often requiring non-literal interpretation. We argue that standard image-based predictions are insufficient for symbolism prediction. Following the intuition that texts and images are complementary in advertising, we introduce a multimodal ensemble of a state of the art image-based classifier, a classifier based on an object detection architecture, and a fine-tuned language model applied to texts extracted from ads by OCR. The resulting system establishes a new state of the art in symbolism prediction.

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Tasks

Language ModelingLanguage Modellingobject-detectionObject DetectionOptical Character Recognition (OCR)Predictiontext-classificationText Classification

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