Determinantes do planejamento estratégico da rede de uma companhia aérea
This work focuses on trying to understand how the construction of an airline's network is made. For this purpose, the case of Azul was studied, investigating which and how factors affect the decision of this airline to enter domestic routes, in addition to analyzing how the merger of Azul with the regional airline Trip affected the company's network planning. For this, an academic study was conducted using an econometric model to understand the airline's entry model. The results show that Azul's business model is based on connecting new destinations, not yet served by its competitors, to one of its hubs, and consistently avoiding routes or airports dominated by other airlines. Regarding the effects of the merger, the results suggest that Azul moved away from its original entry model, based on JetBlue, to a model more oriented towards regional aviation, entering shorter routes and regional airports.
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