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Economic Struggles and Inflation: How Does that affect voting decision?

Economic hardships significantly affect public perception and voting intentions in general elections. The primary focus of my study is to capture the degree of influence that individual economic hardships have on their voting. I utilize the ANES 2024 Pilot Study1 Survey dataset and introduce a novel composite Inflation Behavior Index (IBR) that captures individuals' cumulative economic and cost of living experience. To that effect, the primary objectives of the current study are threefold: first, to develop a composite economic behavior index from available data and variables to capture the overall economic experience of U.S. individuals due to ongoing inflation; second, to examine how this economic behavior impacts political engagement and voting behavior utilizing appropriate and fitting mathematical models; and finally which specific personal experiences and perceptions about economy and cost of living likely to revoke party loyalty in upcoming U.S. presidential election. My study finds that increased personal economic struggles (pocketbook voting) due to inflation make it more likely for individuals to express an intention to vote against the Incumbent even if the Incumbent is from their self-identified political party. Conversely, having a negative perception of the national economy (sociotropic voting) is less likely to revoke party loyalty in the upcoming General election. In simpler terms, voters are more likely to vote along party lines even if they perceive their party (the Incumbent) is not handling the economy and cost of living well.

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