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Evaluating Machine Translation in Cross-lingual E-Commerce Search

2022-09-01 · AMTA 2022 9 · Hang Zhang, Liling Tan, Amita Misra

Multilingual query localization is integral to modern e-commerce. While machine translation is widely used to translate e-commerce queries, evaluation of query translation in the context of the down-stream search task is overlooked. This study proposes a search ranking-based evaluation framework with an edit-distance based search metric to evaluate machine translation impact on cross-lingual information retrieval for e-commerce search query translation, The framework demonstrate evaluation of machine translation for e-commerce search at scale and the proposed metric is strongly associated with traditional machine translation and traditional search relevance-based metrics.

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Cross-Lingual Information RetrievalInformation RetrievalMachine TranslationRetrievalTranslation

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