paper-with-me

Papers

Feature Selection Methods for Uplift Modeling and Heterogeneous Treatment Effect

2020-05-05 · Zhenyu Zhao, Yumin Zhang, Totte Harinen, Mike Yung

Uplift modeling is a causal learning technique that estimates subgroup-level treatment effects. It is commonly used in industry and elsewhere for tasks such as targeting ads. In a typical setting, uplift models can take thousands of features as inputs, which is costly and results in problems such as overfitting and poor model interpretability. Consequently, there is a need to select a subset of the most important features for modeling. However, traditional methods for doing feature selection are not fit for the task because they are designed for standard machine learning models whose target is importantly different from uplift models. To address this, we introduce a set of feature selection methods explicitly designed for uplift modeling, drawing inspiration from statistics and information theory. We conduct empirical evaluations on the proposed methods on publicly available datasets, demonstrating the advantages of the proposed methods compared to traditional feature selection. We make the proposed methods publicly available as a part of the CausalML open-source package.

📄 PDF Abstract BibTeX arXiv:2005.03447

Code (1)

uber/causalml tf

Tasks

BIG-bench Machine Learningfeature selection

Methods 이 논문이 사용한 방법론

Feature Selection Feature selection, also known as variable selection, attribute selection or variable subset selection, is the process of selecting a subset of relevant features (variables,…

Similar Papers 제목 키워드 기반

A Large-Scale Empirical Comparison of Meta-Learners and Causal Forests for Heterogeneous Treatment Effect Estimation in Marketing Uplift Modeling

2026-04-07 · Aman Singh arxiv

Estimating Conditional Average Treatment Effects (CATE) at the individual level is central to precision marketing, yet systematic benchmarking of uplift modeling methods at industrial scale remains limited. We present Up…

Heterogeneous Treatment Effect Estimation

Robustness-enhanced Uplift Modeling with Adversarial Feature Desensitization

2023-10-07 · Zexu Sun, Bowei He, Ming Ma, Jiakai Tang 외

Uplift modeling has shown very promising results in online marketing. However, most existing works are prone to the robustness challenge in some practical applications. In this paper, we first present a possible explanat…

feature selectionMarketingSensitivity

Uplift Modeling: from Causal Inference to Personalization

2023-08-17 · Felipe Moraes, Hugo Manuel Proença, Anastasiia Kornilova, Javier Albert 외

Uplift modeling is a collection of machine learning techniques for estimating causal effects of a treatment at the individual or subgroup levels. Over the last years, causality and uplift modeling have become key trends …

Causal Inference

A Large Scale Benchmark for Individual Treatment Effect Prediction and Uplift Modeling

2021-11-19 · Eustache Diemert, Artem Betlei, Christophe Renaudin, Massih-Reza Amini 외

Individual Treatment Effect (ITE) prediction is an important area of research in machine learning which aims at explaining and estimating the causal impact of an action at the granular level. It represents a problem of g…

Causal InferencePrediction

Graph Neural Network with Two Uplift Estimators for Label-Scarcity Individual Uplift Modeling

2024-03-11 · Dingyuan Zhu, Daixin Wang, Zhiqiang Zhang, Kun Kuang 외

Uplift modeling aims to measure the incremental effect, which we call uplift, of a strategy or action on the users from randomized experiments or observational data. Most existing uplift methods only use individual data,…

Graph Neural Network